It is the customers themselves who admit that the personalization of the message influences the decision to make or not to make a purchase . Furthermore consistency is the watchword in terms of both vision and mission and design fonts colors tone of voice everything must combine to create a recognizable and winning brand image.

The challenge is to oversee a plurality of channels while remaining oneself . In a world where people switch from one device to another to complete a task you need not lose your face. Showing only Phone Number List one authentic and recognizable generates trust in the public . Multi channel marketing engages with potential customers across different platforms from email to social media. In this context it s not enough to run similar ads on different devices.



Experience no longer just multi channel but programmatically cross channel which is personalized and engaging on any device used by the user. We have been talking about constant connectivity for years Google already did it in . Today some marketing strategies take advantage of this opportunity. This is the case with retargeting which re proposes products or services viewed by customers in the past on different channels reviving their interest.